Dubai Outlet Mall, Lulu to deliver Megamarket concept

DUBAI (Agencies): Dubai Outlet Mall has formed a strategic alliance with Lulu Group for the region’s first and largest Megamarket spread featuring the most competitive value shopping experience.

The Middle East and North Africa (MENA) region lacks its version of the cash and carry concept which the new concept aims to address.

This new partnership will leverage on bulk buying prices. The cash and carry concept offers UAE residents/shoppers exclusive bargains as well as a broad range of low cost, high value products at competitive prices focused on merchandise quality, wide selection as well as customer ease and convenience.

The expansion of Dubai Outlet Mall is purely organic and once open will be over 3.5 million sq. ft. making it the largest outlet mall in the world. The expansion is an evolution of a successful vision of the first Value Shopping mall in the region offering more Bargains, Brands, Cinema, Megamarket, Community space and World Class Entertainment at the largest purpose-built state-of-the art 117 Live Arena for concerts in the region.

The progressive partnership shows strong confidence by Lulu Group in the potential of the new mall expansion and reflects a positive future ahead for over 1.2 million residents in the immediate catchment area looking for value shopping and year-round bargains from premium and top fashion and lifestyle brands. Shoppers look for the best possible value of the product or service through discounts, bundle offers and consumer ease and convenience.

“To further strengthen the mall’s value proposition and omnichannel experience, we support the evolution of a successful first value shopping mall in the region,” said Ali Khammas, Executive Director of Dubai Outlet Mall. “Our partnership aims to set new industry standards in the value shopping space and enhance our position as an industry leader with an advanced value shopping experience to visitors and neighbouring communities.”

Since its opening in 2007, Dubai Outlet Mall has made its mark as the first value shopping concept mall in the MENA region. It has been home to over 1300 premium brands with over 240 stores.

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