PFC to display handcrafted furniture in Dubai Expo 2021

LAHORE (INP): Chief Executive Officer (CEO) of Pakistan Furniture Council (PFC), Mian Kashif Ashfaq has said that the PFC is all set to participate in Dubai expo 2021 commencing from Oct 5 to display world class handcrafted vast range of furniture to attract buyers and investors besides exploring foreign markets.

Talking to a delegation of furniture exporters led by Chaudhary Muhammad Ashfaq Kamboh Kasuri which called on him here on Sunday, he said that the UAE furniture market is expected to reach around AED 11000 million in terms of revenue by next year.

Mian Kashif said although PFC will face substantial competition not only from unorganized sector but also from organized furniture markets however PFC try to capture some of its share by showing top class widest collection of luxury brands of Pak handmade furniture suitable to every clients personality.

He said rise in number of online market players catering to the demand for wood products and accessories is also expected to have an impact on furniture markets. He said expo will also provide opportunities to young designers and architects to study the new trends of market in furniture industry.

The CEO PFC said that the Council firmly believed in Pakistan’s economic potential and investment opportunities. PFC will continue to work towards a sustained economic and social uplift of the country. He said he confident enough that Dubai expo will attract investors to come and explore the untapped business and tourism potentials of Pakistan.

Mian Kashif said that Pakistan pavilion has been designed and curated by a team of leading architects, designers, visual artists and researchers which portrayed the hidden treasures of Pakistan through an immersive multi-sensory experience to explore the country’s cultural diversity, craftsmanship economic potential and the dynamism of its people.

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